Browse by Subject Customer pre-adoption choice behaviour

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Customer pre-adoption choice behavior for M-PESA mobile financial services Extending the theory of consumption values

Omigie, Newman O; Zo, Hangjungresearcher; Rho, Jae Jeungresearcher; Ciganek, Andrew P., INDUSTRIAL MANAGEMENT & DATA SYSTEMS, v.117, no.5, pp.910 - 926, 2017-06

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